EMI License Alternative: Launch Financial Services 7X Faster

Jelle van Schaick
5 mins

  • Banking as a Service

Why wait 18 months and spend €350,000 when you could be in the market next quarter?

Picture this: You've spent a year and a half navigating regulatory mazes and invested €350,000 for your EMI license, only to discover your competitors launched months ago by piggybacking on someone else's license. 

This regulatory bottleneck isn't just frustrating—it's a market opportunity killer, preventing countless businesses from grabbing their slice of the embedded finance revolution projected to reach €588 billion by 2030, according to McKinsey. But this article outlines an insider secret most business leaders haven't discovered yet.

What Is an EMI License? (And Why It's the Golden Ticket to Fintech Innovation)

Think of an Electronic Money Institution (EMI) license as your golden ticket to offering banking services without becoming a bank. It's the regulatory key that unlocks a treasure chest of financial capabilities for your business:

  • Create and manage electronic money accounts with unique IBANs
  • Process payments and transfers across the SEPA network
  • Issue branded physical and virtual debit cards
  • Handle multiple currencies and exchange services
  • Operate seamlessly across all EU/EEA countries through passporting rights, as outlined by the European Banking Authority

These powers aren't just nice-to-haves—they're transforming entire business models across e-commerce, SaaS, marketplaces, travel, and gig economy platforms.

EMI vs. Banking License: Key Differences

Industry experts at Deloitte's Financial Services Regulatory Outlook recognise these reduced requirements as a key catalyst in the embedded finance revolution, enabling specialised providers to emerge without the full regulatory burden of traditional banks. A 2023 study by Finextra Research confirms this trend, showing a 45% increase in EMI license applications across Europe.

The Hidden Costs of Your Own EMI License (That No One Talks About) 

The brochures won't tell you this, but pursuing your own EMI license is like buying an iceberg—90% of the costs hide beneath the surface:

1. Time-to-Market Delays (AKA Watching Competitors Win)

  • Application purgatory – 6-12 months minimum of regulatory back-and-forth
  • Preparation marathon – 3-6 months creating documentation that satisfies regulators
  • Post-approval setup – Another 2-3 months building systems before you can launch

Every day spent in this process is a day your competitors are winning customers you can't even reach yet.

2. Financial Investment

  • Minimum capital requirement: €350,000
  • Legal and consulting fees: €100,000-€250,000
  • Technology infrastructure: €250,000+
  • First-year operational costs: €500,000+

According to KPMG's 2024 Fintech Pulse report, the total cost typically exceeds €1 million in the first year alone—a prohibitive investment for many innovative companies. The European Fintech Association highlighted these financial barriers in their policy recommendations. With Intergiro's BaaS solution, you can bypass this financial burden and focus your resources on innovation.

3. Operational Requirements

  • Compliance infrastructure: AML/KYC systems
  • Risk management frameworks: Policies and monitoring
  • Specialised personnel: Compliance officers and regulatory experts

These demands divert significant resources away from your core business and innovation efforts.

The Strategic Alternative: Banking as a Service (Your Shortcut to Market)

While others are still filling out paperwork, forward-thinking businesses are launching after partnering with already-licensed institutions through Banking as a Service (BaaS) platforms.

Intergiro, a Swedish EMI-licensed institution, has pioneered this model in Europe. Through our BaaS platform, businesses can slip under Intergiro's regulatory umbrella and go to market in weeks, not years. This approach isn't just clever—it's becoming the industry standard according to Accenture's Global Banking Industry Outlook, highlighting BaaS as the fast lane for financial innovators.

The Business Case for Using Intergiro's EMI License

Expert Compliance Without the Overhead

With Intergiro's EMI license, you gain access to compliance infrastructure without building it yourself:

These benefits allow your team to focus on innovation and customer experience while Intergiro handles the regulatory complexities.

Accelerate Your Financial Innovation (While Others Are Still Waiting)

The embedded finance revolution won't wait for regulatory approvals. As this market accelerates toward €588 billion by 2030, businesses face a stark choice: spend 12-18 months pursuing their license, or launch in weeks with Intergiro's BaaS solution.

With Intergiro, you're not just getting to market faster—you're getting a competitive arsenal:

  • Launch EMI-powered financial products while competitors are still filling out forms
  • Keep your €350,000+ in capital working for your business, not sitting in regulatory escrow
  • Immediately access all EU/EEA markets under a single licensed framework
  • Focus your best talent on customer experience, not compliance paperwork

The early-mover advantage is real. Recent Boston Consulting Group research shows that companies that got to market first with embedded finance achieved 2.5x higher customer retention rates than latecomers. Which side of that equation do you want to be on? Intergiro's BaaS solution can put you on the winning side.

Ready to Skip the 18-Month Wait?

Why spend the next year and a half in regulatory limbo when you could be capturing market share next quarter? Our team is ready to show you exactly how to offer EMI-licensed financial services without the regulatory headache.

👉 Book your meeting here with Intergiro